Perspective on the Tebowing Trademark

kristianrdyer , TheJetsBlog.com

FLORHAM PARK, N.J. – Contrary to previous reports, Jets quarterback Tim Tebow has not received a trademark for “Tebowing,” the prayerful pose that he made famous last year and led to thousands of imitations on the internet. According to the United States Patent and Trademark Office (USPTO), there are 28 active applications to register marks that include the term “Tebow.” Despite being scarcely used this year with the Jets, Tebow remains one of the most famous born-again Christians in the nation and arguably the most popular player in the NFL.

Several of those trademark applications belong to XV Enterprises, the marketing arm of Tebow, and have been filed by attorney Anthony Keats, a copyright and trademark attorney based in California. One of the XV Enterprises trademark applications, 85458244 which is one of the applications for “Tebowing” for hats, shirts, and t-shirts was recently published for opposition in the USPTO Official Gazette on October 9, 2012. If there is no “opposition” to the trademark, a filing process similar to going to court, then the USPTO will register the mark and a registration certificate can be issued 11 weeks after the date of publication.

Another trademark application, 85499411 again for “Tebowing” for “jewelry, clocks, watches; cuff links, tie pins, ornamental pins, holiday ornaments of precious metal” could make the Oct. 30 issue of the Gazette.

There has been no official registration certificate for any of the “Tebowing” trademark applications.

Last Friday, Tebow explained why he’d go the route of trademarking the term coined to describe his prayerful position.
“I knew it was something that was cool for me in the past, but it’s not something that I do as “Tebowing.” It’s something that I do that’s prayer for me and then it got hyped up as ‘Tebowing’,” Tebow said. “I think more to just control how it’s used as well. Make sure it’s used in the right way.”

According to Jane McManus of ESPN New York who originally broke the story on Friday, Tebow’s desire to trademark “Tebowing” is intended to retain the integrity of the idea of prayer behind what made the move so famous.

The 28 trademark applications include of course “Tebowing” in addition to “Tim Tebow” as well as “Lord & Tebow” and even “Super Tebowl” and of course “Tebowned.”

Ugh, we Teknow, it’s enough with the spinoffs already.

Kristian R. Dyer covers the Jets for Metro New York and contributes to The Jets Blog @KristianRDyer